"Natural" Food Companies? Nope, Agri-business in Disguise

I got an email today listing all of the various ways agri-business tries to pass itself off in the health food segment as small, mom and pop natural/organic companies. Most of them I knew about--when in doubt, assume it's owned by Hain-Celestial--but this I did not know about: Colgate bought Tom's of Maine last year. I'm almost as upset as when Kraft originally bought Celestial Seasonings in 1984. I honestly thought Tom's was still owned by the Chappelles. Perhaps it's time to start making my own.