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Published on The New Homemaker (http://www.thenewhomemaker.com)

Born to Buy: The Commercialized Child and the New Consumer Culture

By Anhata
Created 09/07/2004 - 8:14pm
cover of Born to Buy: The Commercialized Child and the New Consumer Culture [1]asin: 068487055X
binding: Hardcover
list price: $25.00 USD
amazon price: $19.00 USD


amazon.com says in one review:

Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children.


Source URL:
http://www.thenewhomemaker.com/node/57358