I think Alpha Moms are a rather small percentage of the mothers, today. However, they have pots of money to spend and are being marketing to like mad. Cadillac, Nintendo, Proctor & Gamble, Suave, Huggies, everyone wants Alpha Moms to identify with their brand. Why do they want these wealthy, tech-savvy, consumer moms to buy their products? The main reason: Alpha Moms have a very "high social-networking factor" so when they align with these brands those products becomes the "it" brands for moms-in-the-know. How? Alpha Moms operate their own yahoo mommy groups and an entire TV channel for starters...when they spread the word lots of people hear it.

I think that our urban society's pace is too fast, that our children are "growing up" too fast, that the Alpha Moms and their children are overscheduled and seriously need to spend an entire afternoon sitting under a tree doing nothing once and a while.

But, I think the media loves to pit moms against each other. And I resent that. I'd like to call the dogs off of Alpha Moms just on principle.

I will say that I'd become a raving lunatic if I tried to live the Alpha Mom's life. I'm not Type A, not even close. I have so little in common with Alpha Moms it's hard for me to understand why they think certain things are so important. Most of those things are those which I am conciously opting out of or choosing not to do.

When it all boils down, the Alpha Mom phenomenon has so little to do with me, my family, my life, my buying choices, that it affects me almost not at all.

This post probably makes very little sense, I'm just thinking "out loud" here.

Anhata
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