The other midwestern states I've inhabited or spent some time in were a bit humble in regards to personal matters, but had conceits about certain things just like anyone else. In Missouri they are proud as punch of being the "you-have-to-Show-Me" state, it's almost a sacred trust.

As I copped to, gross generalizations! And the culture around the industrialized Midwestern towns is completely different than the farming Midwestern towns.

Anhata
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