I just finished it, and I am truly horrified. There is so much I didn't know or understand about our meat industry or their relationships with American fast food restaurants. I told my husband I seriously never want to buy McDonald's food unless things change dramatically. Jack-in-the-Box and In & Out Burger are now two of the only burger places we are planning to frequent. It takes a LOT to make me want to boycott anything, but if you read this book, you will understand our decision!